Techbuyer wins gold, silver and bronze at this year’s IT World Awards

Rich Kenny, Techbuyer’s Group IT Director has won a Gold GLOBEE for ‘CTO of the Year: IT Hardware’ at the 2021 IT World Awards. Usually hosted in San Francisco, the awards recognise today’s leading IT professionals including Joan Trainor from IBM, Dr. James Smith from Webscale and Tyle McMullen from Fastly – who were all awarded GLOBEEs this year.

Rich was recognised for launching Interact, Techbuyer Group’s new start-up which optimises carbon load, energy efficiency and costs for data centre IT hardware. Just six months after launching, the start-up also took home a Silver GLOBEE for ‘IT Project of the Year’ and a Bronze GLOBEE for ‘Start-up of the Year’ at the IT World Awards.

News summary:

  • Interact was launched in December 2020 following a two-year Knowledge Transfer Project (KTP) between Techbuyer and the University of East London. This generated ground-breaking research findings recently published in the IEEE Transactions for Sustainable Computing, revealing for the first time that upgraded refurbished machines provide the same performance as new servers.
  • As well as launching Interact, Rich Kenny has also grown their IT department by 50% over the past 12 months, started a sustainability committee to record progress on the company’s UN Global Goal sustainability targets, and launched new, sustainable services.
  • Kevin Towers, CEO at Techbuyer, stated: “Rich consistently goes above and beyond, and his energy and enthusiasm really stands out from the crowd. Techbuyer Group’s new business, Interact, is changing the way that data centre hardware managers think about their IT infrastructure, and builds upon previously unseen industry findings. Rich has led Interact’s success, all whilst helping to drive Techbuyer’s exciting global growth over the past 12 months. He is a very worthy winner.”

The Data Centre Alliance (DCA), The Harrogate Advertiser and The Yorkshire Times all shared the exciting news.


Techbuyer is a global sustainable IT solutions provider. We stock over 225,000 new and refurbished IT systems and parts including servers, storage and networking, laptops, desktops and components – all including a three year warranty for peace of mind.

With sites across Asia Pacific, the US and Europe, we maximise IT budgets, provide fast turnarounds and personalised IT support no matter where our clients are based. Get in touch today to see how we can help your organisation.

Or to optimise your data centre’s carbon load and energy efficiency, contact the Interact team to experience their machine-learning tool’s recommendations first-hand.