It’s brilliant. In every sense of the word.
Pick up the iPad with Retina display and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. That’s because the fundamental elements of iPad — the display, the processor, the cameras, the wireless connection — all work together to create the best possible experience. And they make iPad capable of so much more than you ever imagined.

The best display ever on a mobile device.
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on iPad features a 2048x1536 resolution, rich colour saturation and an astounding 3.1 million pixels. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Twice the speed. Twice the graphics performance.
The new A6X chip inside iPad is our most powerful mobile chip yet. It delivers up to twice the CPU and graphics performance of the A5X chip. And it makes iPad feel faster and even more responsive. Apps launch instantly and run smoothly. Graphics-intensive games are fluid and lifelike on the gorgeous Retina display. And with improved image signal processing built into the A6X chip, the photos and videos you take with the 5-megapixel iSight camera look sharper and even more Retina worthy.

10-hour battery life.
iPad features a 3.1-million-pixel Retina display and an advanced processor and graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write and create whatever you want, all you want.

Built-in apps.
Straight out of the box, iPad takes the things you do every day and makes them extraordinary. Map out your next adventure. Then shoot it in 1080p HD. Watch a webcast or a film. Read a best-seller or a magazine. Check email. Send messages. Or stay in touch face to face over FaceTime. You’ll be amazed at how much is built right in.

Over 275,000 apps from the App Store.
The App Store is home to more than 275,000 iPad apps and counting.3 But quantity is only part of the story. These are beautiful, immersive, made-just-for-iPad apps. And they change the way you do everything. You can make a spreadsheet for work, make a Hollywood-style trailer for fun, plan a lesson, plan a trip or simply plan a meal — all on a single device.

Wave hello with the new FaceTime HD camera.
FaceTime on iPad puts you face to face — even when you’re miles apart. You can make a video call over Wi-Fi or a mobile network,4 so if you’re out and about, your friends and family are never out of the loop. And now with the new FaceTime HD camera, everyone can get an even better view of you and what’s around you. You can also use it for taking self-portraits or recording 720p HD video.

Record HD video in full 1080p.
Sometimes life takes you by surprise. You’re reading on your iPad while waiting for the train when you spy a talented performer on the platform. Or you’re browsing the web on the sofa when your dog trots by wearing your daughter’s tutu. The iSight camera on iPad lets you capture all these unpredictable, beautiful and hilarious moments. In 1080p HD, no less. And with automatic video stabilisation, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

Shoot 5-megapixel still images.
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. When you shoot photos, the big, beautiful Retina display becomes a big, beautiful viewfinder — giving you plenty of room to compose your shot. Autofocus, tap to focus and tap to set exposure functions mean every photo you take instantly becomes frame-worthy. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese”.

Advanced Wi-Fi technology. Built in.
The new Wi-Fi capabilities built into iPad keep you connected faster than ever — up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and support for channel bonding, download speeds can reach up to 150 Mbps. Translation: many of the things you do every day may start to feel a whole lot faster.

Next-generation mobile connectivity
If you want to connect to the Internet even when you don’t have access to Wi-Fi, choose iPad with Wi-Fi + Cellular. It now supports even more ultra-fast mobile networks around the world — including advanced networks such as HSPA, HSPA+ and DC-HSDPA. So you can download content, stream video and browse the web at amazing speeds — without a contract or long-term commitment.