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Champagne Reception Launches Techbuyer Asia Pacific

Chris Pooley, Sales Director APAC Nov 07, 2018

Techbuyer Asia Pacific’s inaugural event went off with a bang… or rather a pop… this month as industry insiders toasted success at Reseller News’ Innovation Awards in Auckland on October 10th. It was amazing to be at the heart of the channel for our first New Zealand event as we celebrated the opening of the Auckland office.

The evening saw more than 450 of the channel’s finest come together to celebrate established and emerging partners, a network that spans value-added resellers like Techbuyer, managed service providers, system integrators, consultancy firms and industry specialists. Following our feature in the well-known industry publication earlier in the year this was a fantastic opportunity to meet some of our peers face to face.

With the opening of our Auckland office this month, we are celebrating the global expansion of Techbuyer which currently spans four different countries in three continents. Being a sponsor at the Innovation Awards was a great way to share the moment with leaders of the industry in our new home. The judging panel featured over 70 of the channel’s leading influencers.

The awards had eight categories in total, including Emerging Technologies, Homegrown Innovators, and Entrepreneurship Innovation. It was incredible to see how vibrant and expansive the New Zealand innovation market is, and the amount of people dedicated to making the IT industry a success. One company that stood out was The Instillery, who won the Export category award on the night. As a successful Kiwi company specialising in cloud technologies and business software, The Instillery was awarded the prize due to its impressive expansion from New Zealand and Australia into the UK.

This expansion is something Techbuyer is very familiar with, as we are also on this journey, but in reverse: from the UK into New Zealand, Australia and beyond. Our customers and suppliers in Asia Pacific will soon benefit from our fast turn-around quotes, express delivery options and sustainable products. The different time zones of our offices mean that reaching our many clients across the globe has never been easier, and we are now able to develop and maintain relationships with customers from any part of the world.

The Reseller News’ Innovation Awards was a wonderful evening full of celebration, and it was incredible to receive interest about what we do at Techbuyer. This has made me all the more excited for the start of Asia Pacific and for the amazing things we can keep achieving in the future.

© Techbuyer 2019